IMPORTANCE OF MASS MEDIA
OUTLINE
(i)
The mass media mean the sources of information and entertainment which
are available to the public or masses of a country. They are divided
into two kinds, print media and electronic media.
(ii) The mass media control our mind.
(iii) They are great source of building public opinion.
(iv) They educate the masses from the art of cooking to the philosophy of casting a vote.
(v) Internet is the latest addition to the mass media.
ESSAY
The mass media mean the diversified sources of information and
entertainment which are available to the public or masses of a country
by mass communication. These media play an important role in building
public opinion in a democratic country. They are divided into two kind; print media and electronic media.
Print media include physical objects such as newspapers, books, pamphlets, comics and magazines etc whereas electronic media
consist of radio, television and internet. Media has a great source of
information and entertainment to all type of people. Nobody can deny
their influence. Everybody looks to them to get information about their
country, nation, religion and culture. They exercise a great influence
on the workers, teachers, doctors, businessmen and all type of
professionals. If media are stopped from yielding information to the
public, the entire world would plunge into darkness and ignorance. They
build our knowledge and strengthen our opinion about different things.
The mass media control our mind. We believe whatever they
propagate.We came to know about our life of villages, cities and towns
through mass media.We come across the rise and fall in business,
agriculture and industry through mass media. Let a minor incident happen
in any part of the world, we come to know each detail of it through
mass media. Mass media make a record of everything which takes place in
the world. They do not hide anything from the public eye.
The electronic media have governed and dominated the mind of the public
in a very forceful manner. The radio and television bring to everyone
the pleasures of music, songs, dances, dramas and films. They make us
aware of the religious and cultural life of every country of the world.
Even a lay man knows many things about the latest discoveries and
inventions taking place in the world. It is because of electronic media
that people were able to watch the murder of J.F. Kennedy and attack on
Regon. They were also able to watch live coverage of the funeral of
Diana, attack on World Trade Centre and bomb blast at different places.
The mass media tell us about hurricanes, earthquakes and river floods in
a graphic manner. They record for the masses the details of bomb
blasts, suicide attacks and other acts of violence and aggression.
The mass media are a great source of building public opinion.
They build our knowledge and educated our sentiments. We form our own
opinion about politics, religion and business under the influence of
mass media. Even the man on the street has his opinion about the
performance of the rulers. He can easily decide whom he should vote in
the coming election. He can form reliable judgment about the business
trends going on in the country.
The mass media educate a
domestic woman about cooking, medicine and elementary nursing of
children. The children have informative and entertaining programme of
their mental standard. They can build their knowledge about different
branches of knowledge at a very early stage.
Internet is
the latest addition to the mass media. Through it, we are connected
with the computer network of the world. Through it, we are connected
with the activities of the world within no time. We are connected with
the universities, offices, firms, business concerns and other nerve
centres of life within no time. We can pay our bills, fees of admission
and adjust our bank accounts through internet. Internet provides us jobs
and suitable matches for marriage. It connects us with the latest
discoveries in the field of medicine, surgery, wireless, industry and
latest technology of every field within no time. We can plan our journey
and devise a better route for the journey through the weather report
forecast by mass media.
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